Gantulga, Urandelger, and Altan-Od Mandakh. “The Dark Side of Influencer Marketing: How Commercialization Triggers Moral Emotions and Avoidance Behavior”. International Journal of Social Science and Economics Invention, vol. 12, no. 05, May 2026, p. 28 TO 33, doi:10.23958/ijssei/vol12-i04/444.