GANTULGA, Urandelger; MANDAKH, Altan-Od. The Dark Side of Influencer Marketing: How Commercialization Triggers Moral Emotions and Avoidance Behavior. International Journal of Social Science and Economics Invention, [S. l.], v. 12, n. 05, p. 28 TO 33, 2026. DOI: 10.23958/ijssei/vol12-i04/444. Disponível em: https://ijssei.in/index.php/ijssei/article/view/444. Acesso em: 9 may. 2026.