Abstract

The main objective of this study is to determine two components such as (1) an external factors of opportunities and threats for the development of traditional markets in Bali; (2) The internal factors those are the strengths and weaknesses for the development of traditional market in Bali, and (3) is traditional market development strategy. We have conducted the research location in nine districts in Bali. The research sample of 118 respondens of head family status. To be expanded, this research is developed the market development strategy analysis and traditionally as strategic component is used as SWOT analysis (Strengths Weaknesses Opportunities Threats). This research have found that traditional market opportunities is an important aspects and needs to be revitalization of the traditional market, stability conductive security and social concern on traditional markets, while the elements that pose a threat is the lack of information technology adoption. The strength in the future is the quality of products, strategic market location, and the availability of parking areas, flexible pricing. Weaknesses fast transaction processing, promotion and cooperation with the tourism industry. Strategy development is a traditional market growth strategy