Abstract

The widespread presence of online media platforms has become an integral part of daily life, exerting a significant influence on the decision-making processes of young individuals, particularly concerning emigration decisions. Online media play a pivotal role in informing and shaping patterns of youth emigration, notably in Albania. This study aims to elucidate the factors that influence trust in online information within online media and subsequently impact emigration decisions among young Albanian individuals. Employing a mixed-methods approach, this research seeks to uncover the underlying factors that shape the reception and consideration of online emigration information. Through a combination of quantitative surveys and qualitative analysis, insights will be gathered from a diverse sample of young individuals in Albania. Preliminary analysis suggests that various factors, including socioeconomic background, educational attainment, exposure to diverse perspectives, cultural influences, and personal aspirations, may significantly impact young people's perceptions and attitudes toward emigration information encountered online. By exploring these factors, this study endeavors to provide a comprehensive understanding of the dynamics involved when young individuals navigate online media platforms in the context of emigration decision-making. Ultimately, the findings of this research aim to offer valuable insights into the field, facilitating informed decision-making processes among young individuals considering emigration opportunities.