Abstract

This paper is aimed at analysing determinants of the behavioural intention of smart card adoption in the university campuses. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is applied, with primary data are collected from in-depth interviews and survey questionnaires with students and lecturers at the National Economics University in Vietnam. The key findings are: in an open-minded and developing environment such as National Economics University, the smart card implementation in campus is most influenced by Effortless Conditions- a new determinant combining from Effort Expectancy and Facilitation Conditions. The other factors are respectively Performance Expectancy, Perceived Risk, and Trust. By determining these factors, the Boards of the university will have an overall look on the demand and preferences of the university students, teachers, and staffs towards smart card, hence, start the smart card project and develop as one of the smart campuses in Vietnam.