Abstract

The research aims to analyze determinants of the division of household labor in Vietnam. Research model and hypotheses are developed based on the Theory of Planned Behavior - TPB (Icek Ajzen, 1985) with primary data from questionnaires survey. With 295 respondents during the period from November 2019 to April 2020, the study utilizes SPSS 20.0 software to test research model and hypotheses. The results show that “The Intention of Household Labor Division†is significantly affected by “Attitudeâ€, along with “Subjective Norms†(Gender Viewpoint) and “Perceived Behavioral Controlâ€; the weakest determinants influencing “The Intention of Household Labor Division†comprise “Subjective Norms†(Friend), “Subjective Norms†(Family) and “Subjective Norms†(Social Environment). By contrast, “The Intention of Household Labor Division†influences “The Behavior of Household Labor Division†to the highest extent, followed by “Perceived Behavioral Controlâ€. Based on these findings, some recommendations are proposed to enhance the efficiency of the division of household labor, including (1) active involvement of government; (2) adjusting awareness; and (3) the right attitude.